Thirty-three percent of small- and medium-sized businesses (SMBs) surveyed recently have experienced a malware or virus infection from social networks, with 23 percent citing employee privacy violations resulting in the loss of sensitive data.
In addition, thirty-five percent of survey respondents that were infected by malware from social networking sites suffered a financial loss, with more than a third of those companies reporting losses in excess of $5,000.
The survey was conducted by Panda Security among 315 U.S. SMBs with up to 1,000 employees.
According to the survey, SMB's top concerns with social media include privacy and data loss (74 percent), malware infection (69 percent), employee productivity loss (60 percent), reputation damage (50 percent), and network performance/utilization problems (29 percent). However, these concerns are not deterring SMBs from reaping the business benefits of social media as 78 percent of respondents reported that they use these tools to support research and competitive intelligence, improve customer service, drive public relations and marketing initiatives and directly generate revenue. Facebook is by far the most popular social media tool among SMBs: Sixty-nine percent of respondents reported that they have active accounts with this site, followed by Twitter (44 percent), YouTube (32 percent) and LinkedIn (23 percent).
Facebook was cited as the top culprit for companies that experienced malware infection (71.6 percent) and privacy violations (73.2 percent). YouTube took the second spot for malware infection (41.2 percent), while Twitter contributed to a significant amount of privacy violations (51 percent). For companies suffering financial losses from employee privacy violations, Facebook was again cited as the most common social media site where these losses occurred (62 percent), followed by Twitter (38 percent), YouTube (24 percent) and LinkedIn (11 percent).
To minimize the risks associated with social media, 57 percent of SMBs currently have a social media governance policy in place, with 81 percent of these companies employing personnel to actively enforce those policies. In addition, 64 percent of companies reported having formal training programs in place to educate employees on the risks and benefits of social media. The majority of respondents (62 percent) do not allow the personal use of social media at work. The most common disallowed social media activities include: Playing games (32 percent); publishing inappropriate content on social media sites (31 percent); and installing unapproved applications (25 percent). In addition, 25 percent of companies said that they actively block popular social media sites for employees, mainly via a gateway appliance (65 percent) and/or hosted Web security service (45 percent).
Comment from Sean-Paul Correll, threat researcher at Panda Security: Social media is now ubiquitous among SMBs because of its many obvious business benefits, yet these tools don't come without serious risks. In Panda's first annual Social Media Risk Index, we set out to uncover the top SMB concerns about social media and draw a correlation to actual incidence of malware infection, privacy violations and hard financial losses. While a relatively high number of SMBs have been infected by malware from social sites, we were pleased to see that the majority of companies already have formal governance and education programs in place. These types of policies combined with up to date network security solutions are required to minimize risk and ultimately prevent loss.
Survey respondents included individuals involved in setting and/or enforcing policies related to network activities at 315 SMBs within the United States.
Contact: A slideshow on the study's results is available at http://bit.ly/cD9wX4
Contact: http://www.pandasecurity.com/usa/
No comments:
Post a Comment