Small and medium business (SMB) technology buyers in the U.S. are increasingly allocating a larger proportion of their spending to cloud-based services. According to a recent survey, that proportion was 10 percent in 2010, but is forecasted to rise to more than 15 percent in 2015. As this migration into the cloud accelerates, SMB buyers are showing a strong inclination to purchase bundled cloud offerings as opposed to a stand-alone application.
For example, AMI research shows that 38 percent of U.S. SMBs have indicated a strong preference for obtaining software as a service (SaaS) as part of a package/bundle, versus only 11 percent who are interested in a single service. One third of U.S. SMBs are interested in bundling multiple hosted infrastructure and remotely managed services offerings, versus 9 percent of firms who only want a single service.
Comment from Donald Best of AMI: A significant segment of U.S. SMBs prefer to deploy multiple cloud services in order to achieve flexibility, ease of IT management, and lower CAPEX. This is also driving an evolution in the channel ecosystem, as communications service providers and hosts increasingly offer bundles including productivity suites and other cloud-based applications.
About the study: AMI's soon to be published 2011 U.S. SMB Cloud Playbook -- Strategic and Tactical GTM Guide details preferences for SaaS and hosted infrastructure bundling, as well as hosted unified communications and productivity/collaboration suite bundles.
Contact: http://www.ami-partners.com
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