With further cost reductions and a "tech refresh" projected for the broader IT market in the coming year, trends in cloud services, virtualization, data loss prevention and encryption security will continue driving greater adoption of modernized messaging infrastructures among Global 2000 enterprises in 2011, according to Sendmail.
While many organizations will continue moving to cloud-based IT infrastructures, demand for migrating certain components of the messaging infrastructure to the cloud will be tempered as a result of numerous security and compliance risks, causing many to opt for hybrid infrastructure solutions instead. Continued adoption of virtualization technologies and the increased demand for DLP and encryption security solutions will be key drivers influencing more enterprises to modernize their messaging infrastructures with Sentrion Message Processors. Additionally, there will be a decline of costly, stand-alone point solutions by Global 2000 companies in favor of a single message processing platform that can be customized to fit specific messaging needs in 2011 and beyond.
In 2011 the following enterprise messaging infrastructure trends will be realized:
-- Cloud Computing to Drive Greater Adoption of Hybrid Infrastructures: Despite increasing demand for overall IT cloud services, the cloud hype within the messaging infrastructure market will be tempered by many compliance and security risks that will prevent enterprises from migrating certain components of messaging infrastructure to the cloud. This will cause many large enterprises to require an intelligent e-mail backbone at the internal layer, and increase adoption of hybrid infrastructures that make use of both cloud services and in-house infrastructures.
-- Increased Demand for Virtualized Messaging Infrastructures: According to a recent Sendmail survey, a majority of companies in 2011 are expected to continue migrating components of their email infrastructure to virtualized environments to improve the efficiency and availability levels of their message delivery operations. As a result, enterprise demand for virtual messaging appliances, such as the Sentrion Virtual Message Processor(TM) (MPV), is expected to continue growing steadily in the coming year.
-- Steady Decline in Traditional Stand-alone Point Solutions: In order to reduce operating expenses and increase efficiencies, more Global 2000 enterprises will modernize messaging infrastructures on a single messaging infrastructure platform with customizable email architectures that allow messaging applications of their choice to be included as add-on options. This approach frees enterprises from having to implement costly and specialized stand-alone email products every few years, and will cause a steady market decline of those solutions moving forward. More specifically, there also will be continued erosion of traditional stand-alone point solutions in the email security space, due primarily to email filtering technologies becoming commoditized. As a result, companies will begin either moving those functions to the cloud or simply adding these applications onto their messaging infrastructures.
-- Stronger Demand for DLP and Encryption Solutions: With new privacy regulations in full effect throughout the U.S. and Europe, there will be even stronger demand for DLP solutions, however, those solutions are expected to focus on networks and storage, not the endpoint. Full DLP implementation is too difficult for most organizations to implement so many will develop a "good enough" solution to protect email and other network-based communications where most policy violations occur. As a result, this will lead to deeper integration with best-of-breed message processing and network DLP solutions. Driven by these same requirements and stronger corporate security policies, the need to provide confidentiality of sensitive information being exchanged is increasing, and driving demand for secure messaging solutions such as encryption. Automated application and policy-driven messaging, combined with a "good enough" DLP architecture will prove to be critical elements for organizations looking to reduce dependence on the end-user for determining what should be encrypted.
Comment from Don Massaro, Chief Executive Officer, Sendmail: There is a market shift occurring in the IT industry today. IT leaders are under enormous pressure to cut costs and fundamentally change the way they approach IT. Looking ahead to 2011, economic conditions are expected to improve and many enterprises with aging IT infrastructures are expected to begin investing in more efficient IT alternatives. As the paradigm shift occurs, and technology trends in cloud computing, virtualization and security continue to emerge, Sendmail is uniquely positioned to win big with Global 2000 companies looking to reduce operating expenses and increase efficiencies with modernized messaging infrastructures.
Contact: http://www.sendmail.com
No comments:
Post a Comment