A pre-Interop survey found that 48 percent of attendees at the upcoming event in New York intend to increase spending on technologies in 2011, signaling increased budgets for the business technology industry. Attendees also showed significant interest in cloud computing and virtualization.
Ninety-six percent of pre-registered attendees are active purchasers within their companies, whose priorities include cloud computing, virtualization, IT security, data centers, network upgrades, and wireless/mobility.
The Interop survey polled over 300 pre-registered Interop New York 2010 attendees via email and found the following top line results:
Active buyer trends:
-- 91 percent of Interop New York attendees' 2011 IT budgets will increase or stay the same compared with 2010
-- 48 percent of attendees' 2011 budgets will increase, while only 9 percent will decrease compared with 2010
Active buyer profile and interest areas (96 percent of Interop attendees are active in their company's IT purchase process):
-- Cloud computing is a growing priority area this year. Forty-six percent have specified cloud applications/services as a priority initiative for the next year, up 100 percent from last year's 23 percent. Seventy-two percent are currently using, planning to use or considering private clouds, while 66 percent are currently using, planning to use or considering public clouds. Fifty-four percent of attendees specified security is a top priority for 2011, once again ranking as the #1 focus area for projects.
-- 52 percent of attendees specified server virtualization as a top priority initiative in the coming year, up from 31 percent a year ago
-- 45 percent of attendees specified data center upgrades and optimization as a top priority, up from 44 percent a year ago
-- The four fastest growing priority categories vs. a year ago are: cloud applications/services, desktop virtualization, collaboration/Enterprise 2.0 and server virtualization
Comment from Lenny Heymann, General Manager of Interop: Interop attendees are ready to spend. With a comprehensive range of technologies on display at Interop, it continues to be a place where active and qualified buyers come to plan their purchases for the coming year, especially in priority areas like cloud computing and virtualization.
About the survey: An email invitation to the online survey was sent to a random sampling of pre-registered Interop New York 2010 attendees. The survey was fielded by 3rd party research company Decipher, Inc. from September 27-October 8, 2010. Results represent 333 respondents. Survey details are available on request.Interop New York is happening October 18-22 at the Javits Convention Center.
Contact: http://www.interop.com/newyork
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