While use of Cloud services varies by size of SMB, the pattern of adoption appears to follow a previously observed pattern related to adoption of outsourcing, a survey has found. In both cases, rather than seeing greater adoption with business size, adoption rises and falls as businesses first use Cloud services then as they grow they attempt to bring solutions in-house and use Cloud services again in order to support growth.
The inflection point for adoption occurs at 20 employees. Small businesses with 20-99 employees typically expand their use of Cloud services and appear to maintain that level of usage until they hit 250 employees. At this level, SMBs begin to bring services back in-house as IT investments rise. Adoption of Cloud services rises sharply again as SMBs exceed 500 employees.
When looked at as a single group, SMBs are largely adopting some core infrastructure applications and applications specific to their industry. Security and additional storage appear to be the most popular applications along with industry specific applications and hosted email. The picture is substantially different for MBs (100-999 employees) and SBs (1-99 employees) taken separately. Mid-market businesses display a greater willingness to adopt hosted infrastructure and platform solutions than small businesses. Very small businesses' (<10 employees) use of Cloud services is characterized largely by Industry specific applications and Cloud storage services.
Conclusion: Mid market firms are a better target for hosted platforms and infrastructure-as-a-service solutions.
The US SMB Cloud Computing report from Techaisle is now available for purchase. Surveys were also conducted in the UK and Germany.
Contact: http://www.techaisle.com
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