Digital marketers are quickly adopting Software as a Service (SaaS) tools to rapidly manage and optimize their efforts, according to a new study.
In fact, 100 percent of those surveyed were using at least one Software-as-a-Service-based software tool as part of their day to day operations.
Some of the other key findings included:
– The top priorities for SaaS tools for digital marketers in 2011 are Web Content Management and Content Testing & Targeting: When asked which tools were being considered as an addition to their suite, 57 percent of marketers responded that Content Testing & Targeting was a top priority. Web Content Management placed second, with 43 percent saying it was a priority.
– Of all of the tools listed, Web Analytics had the highest percentage of penetration – with more than 90 percent of the respondents saying that their Web Analytics tool was delivered via a SaaS based model.
– Web Analytics and Web Content Management have the biggest impact on digital marketers' ability to manage their campaigns. 67 percent and 57 percent (respectively) of the respondents said that Web Analytics and WebContent Management were two SaaS based tools that had big impact on their ability to optimize their digital marketing strategy.
